About Fern Reiss

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Fern Reiss

Fern Reiss, CEO of Expertizing.com, is an expert in name-brand positioning. She is the author of ten bestselling books, including The Publishing Game series (www.PublishingGame.com) on how to publish and promote books, and the forthcoming title Expertizing: Position Yourself as a Name Brand. She is the author of the new, critically-acclaimed book, The Breast Cancer Checklist (www.BreastCancerChecklist.com). She is an honors graduate of Harvard University, and a board member of the Harvard Alumni Association and Harvard Entrepreneurs. She was the first self-published writer inducted into the American Society of Journalists and Authors.

Fern speaks internationally to corporate and professional gatherings, and runs all-day workshops on a variety of topics including Expertizing and publishing. She is a syndicated columnist, as well as a prolific freelance writer, who has written for Parade Magazine, the Boston Globe, and many other publications.

Fern has been quoted, and her books and business mentioned, in over 100 publications, including New York Times, The Wall Street Journal, The Washington Post, Fortune Small Business Magazine, The International Herald Tribune, Associated Press, United Press International, PBS, Voice of America, Glamour Magazine, Family Circle, Health, First for Women, Women's World, Redbook, Self, In Touch Weekly, Writer's Digest, Newsday, Newsweek, and even the National Enquirer.


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