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Fortune Small Business Magazine: “There's a reason that you are not in the first sentence of this story—and that Fern Reiss is. Is it that she has been quoted in more than 100 publications in just the past six months? Could it be her clever quips that endear her to me? Fern Reiss's popularity among my ilk can't be traced to any one of those accomplishments, but add them up and you can't miss what makes her indispensable to writers: She is an expert. People like me (nonexperts, I'll generously call us) need people like her to lend credibility to our scribblings.” Read the full-page feature on Expertizing by Joshua Hyatt in the January 2005 issue of Fortune Small Business Magazine.
If you’re ready to be famous for your expertise, learn how Expertizing® will get you quoted in the national media—daily.
How much would it be worth to your business?
Suppose that when the media needed an expert source for a story, they called you. Imagine if, when people thought of your field, your name was the name that popped into their minds? Just think about the business potential… the lead generation… the referral pipeline… the speaking engagements. Being ‘the name’ in your industry could push your business and professional experience to a whole new level.
Fern Reiss is an honors graduate of Harvard University. She's the author of the bestselling Publishing Game book series and four other books, about which she's quoted frequently. But she's also quoted on non-publishing topics. In the past few months, she's been quoted in the New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, The Washington Times, The Christian Science Monitor, The Associated Press, United Press International, The New York Sun, PBS, Voice of America, Self, Babies First, ePregnancy, Health, Newsday, Entrepreneur, American Way, Oxygen, First for Women, Women’s World, Glamour, Family Circle, Parenting, Redbook, Newsweek, In Touch Weekly, Writer's Digest, and Fortune Small Business Magazine.
In fact, when Fern attempts to get into media pieces, she is quoted by journalists more than nine times out of ten. And her consulting clients are achieving as high a rate. She can teach you to do the same thing.
More press means more sales
So why should you care about getting more press attention? What will it really do for your bottom line?
More media coverage equals more sales. It’s that simple. So how do you do it?
Figuring out how to position yourself is the hard part
It could take you years, and cost you a small fortune in consulting fees and public relations experts to figure out how to position yourself as an expert—and it might not work. (Haven’t you already tried?) Public relations firms typically charge more than $15,000 each month. And they make no guarantees.
Instead of knocking yourself out trying to get yourself quoted by the press, and wasting a fortune in the process, you can now be guided by Fern in the Expertizing® process—and be quoted by the national media on a daily basis.
Expertizing® will make you a name brand
Do you ever wonder why some people seem to get all the publicity? Does it bother you that even though you have expertise in your field, someone else seems to be getting all the headlines? Do you look at the newspaper and think to yourself, “I could have given that quote”—but you never had the chance, because the journalist never called you?
It’s not that you don’t have the expertise. You just aren’t positioning yourself to get the attention.
Position yourself to the media in a way that works
If you want to be known as the expert in your field, quoted in the national media on a daily basis, then you need Expertizing®. Expertizing® means becoming known. Becoming ‘the name’ the media and the public go to. Whether you’re a politician or executive, a doctor or a webmaster, a consultant or a lawyer, you and your bottom line will benefit from Expertizing®.
Without having to spend a lot of time
You can get national media attention with as little as just one hour each week. Just one hour each week—for national press. (You could Expertize your assistant or your staff, too. Then you can enjoy the benefits of Expertizing® without investing any more time.)
You’ll get more business whatever your profession
Expertizing® isn’t just for politicians and publicity hounds. While it is true that Expertizing® will gain you a measure of publicity and recognition, by itself that isn’t a reason for Expertizing®. What makes Expertizing® worth doing is what it will do for your business or practice.
There are almost no occupations whose practitioners would not benefit from an additional measure of public recognition and media attention.
Are you a professional?
Expertizing® will help you attract more clients, generate more referrals, reactivate old patients/clients, elicit more speaking invitations, be cited in more papers, and receive increased acclaim from colleagues. Any physician, lawyer, accountant, dentist, chiropractor, or veterinarian, can quickly and easily grow his practice using Expertizing®.
Do you own a retail store or restaurant, or internet business?
You’ll learn how Expertizing® can help you attract new customers—and keep the old ones coming back again and again. And you’ll learn how much increased community awareness and media attention can contribute to your bottom line—and how to get that media attention on a regular basis.
Do you operate a service company?
Expertizing® will help you get the credibility and media attention you need—to increase your visibility, and your profits.
Do you run a non-profit?
Or work with a government agency? Expertizing® will encourage the media to pay attention—and you’ll find the benefits not only in your association’s increased visibility, but in your fundraising efforts as well.
Are you an author?
Media attention will spike your book sales.
Or are you a consultant?
Expertizing® will increase your inquiries and business.
The bottom line is, Expertizing® will increase your bottom line!
How do you get Expertized? Currently we offer four options:
Get a full eight-hour day of hands-on, individualized Expertizing® consulting, brought directly to you. You’ll learn how to entice the media, develop killer soundbites, syndicate your articles in newspaper columns, get onto radio and television, book a national (and lucrative) speaking tour, and much, much more. Fern Reiss will travel to your business and give you her targeted Expertizing® advice. Tailored to your expertise and business, personalized Expertizing® consulting is the ultimate way to be Expertized—and the most effective. (If you're interested in a corporate version for a larger audience, please contact us.) Includes the Expertizing® Tool Kit for you and your staff.
Rather than spending your money on a public relations firm month after month, you can get personalized Expertizing® consulting and reap the benefits for years to come.
If you’re ready for a personalized Expertizing® consultation, sign up now! Inquiring about a non-profit group? Special rates are available. To sign up, call us toll-free at (800)408-6226, or register online:
The problem: We've all gotten the message that we need to master Web 2.0, become active on social media sites like Plaxo and Bebo, start posting on Twitter, syndicate our articles online, produce lenses on Squidoo, author a blog, keep up with Delicious and StumbleUpon, and keep abreast of key blogs and websites. (Most of all, we need to increase subscribers to our emails, improve our search engine optimization, figure out how social media and Web 2.0 lead to ROI, and get more visible—as we somehow monetize our expertise.)
The only problem is, we're supposed to do all that on top of our already busy days. How does any individual or business find the time?
The solution: Hire Fern Reiss and the Expertizing® Team as your online community coordinators.
The Expertizing® team will get you started on Web 2.0. We'll use your existing content (or if you don't have what you need yet, we can provide detailed directions to help you generate exactly what you'll need week by week), usually at least 25 short articles on your area of expertise, as well as several very short tips or tantalizers. Most of these can be articles or tips you've already written for other purposes. We''ll set you up on all the Web 2.0 initiatives you'll need—and stay abreast of the latest technological and social media strategies, so that you’re well positioned for Web 3.0. By the end of this intensive campaign, you'll have:
We'll also cover:
The Expertizing® team will set you up with everything and then actually manage your social media presence for you for three (small business campaign) or six (corporate campaign) months. At that point, you can decide to take the initiative back in-house, or you can put us on retainer to continue to manage your social media needs. Renewable as long as our efforts are successfully monetizing your expertise.
Results you can expect:
Have needs that are out-of-the-box? Please contact us for an individualized plan to meet your specific business needs.
The Right Team, the Right Time
Fern Reiss and the Expertizing® team have a reputation for their branding and visibility services for businesses and nonprofits ranging from the Hilton Hotels to the United Methodist Church. With expertise in SEO (search engine optimization) and SEM (search engine marketing) as part of their team’s repertoire, and online community coordinating as the newest part of their line extension, your business can now meet all its Expertizing needs in one place.
Now, more than at any time in the last 25 years, you need greater visibility to keep customers coming. Leverage the Web 2.0 phenomenon now to help you attract those customers.
To sign up, call us toll-free at (800)408-6226, or register online:
This all-day workshop offers both the Expertizing® content and Fern's hands-on, personal guidance and input. It’s held at the Ritz Carlton Hotel, in your choice of three cities. Workshops are limited to just six attendees—to make sure you get the quality attention you and your business need.
The Expertizing® workshop includes a breakfast buffet, multi-course luncheon, and English high tea at the Ritz Carlton. It also includes the Expertizing® Tool Kit (2 CDs, Expertizing® Planner, and Expertizing® Binder.)
If you can’t do a Personalized Expertizing® Consultation, the Expertizing® Workshop is the best way to Expertize. (And don’t forget to sign up your assistant and your staff, so that they can aid you in your Expertizing® efforts.)
Inquire about upcoming workshop dates: Alyza@Expertizing.com.
The price of the workshop is $2500. (Remember to ask your accountant about taking this workshop as a tax deduction.)
Sign up now
This offer will be available only until our remaining workshop spots fill. We won’t be able to offer workshop spaces to everyone. Remember, each workshop is limited to just 6 attendees, and there are only two workshops scheduled now. So only 12 people nationwide will get the benefit of Expertizing® in the coming year. Will you be one of them?
If you’re ready for an Expertizing® workshop, sign up now! To sign up, call us toll-free at (800)408-6226, or register online:
If you’ve always wanted to get national media attention for your business or organization—from The New York Times, Forbes Magazine, Inc. Magazine, Harvard Business Review, Time Magazine, CNN, People Magazine, USA Today and more—now’s your opportunity. In the Expertizing® Publicity Forum, not only do top editors and journalists share their tips on pitching to their publications, but they'll entertain your e-mail pitch—and let you know exactly how to improve it to make it saleable to major publications. Appropriate for individuals, entrepreneurial startups, small or large businesses, and organizations. Participants have been publicized in:
In addition, several participants found literary agents through the Forum and sold books to major publishers.
Each week, we'll introduce a top journalist, whom you'll then get the chance to pitch (via e-mail). Then you'll receive the journalist's feedback on your pitch—and on all of the other pitches submitted that week. If the journalist is interested in your pitch, you might end up in an article in that publication. Either way, the feedback will vastly improve the quality of your future pitches.
Here's what you'll receive as part of the Expertizing® Publicity Forum:
There are conferences that offer this sort of pitching forum—for just one day—and they cost over $6000. We're able to offer this unique opportunity to pitch major journalists every week for 5 months for just $2400.
To find out more, see our Expertizing® Forum information page.
If you’re ready to sign up for the Expertizing® forum, please register online:
You really can’t afford not to invest in Expertizing®
Get ready for a flood of inquiries from the press and from the public. And enjoy it! We wish you the best of luck.
P.S. Just think: This might be the last time you have to worry about positioning your company and yourself, and the last time you have to wonder how you'll get media attention. By this time next year you will have catapulted your business to an entirely new level.
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