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Available only to Expertizing™ clients and workshop attendees,
The Expertizing™ Toolkit provides
the tools you’ll need to Expertize yourself.
Expertizing™ Toolkit includes:
- Expertizing™ Overview (audio
CD), an overview of how and why Expertizing™ can work to position
you as a name brand, including an action plan. This audio CD is based
on Fern's most popular talk.
- Creating Killer Soundbites (audio
CD), our proprietary guide to being quoted by the national media
on a daily basis. In it, Fern will share both how to target the right
journalists to whom to send your soundbites, and how to write the
eye-catching soundbites themselves. Plus, she’ll give you dozens
of examples of killer soundbites that were written using her techniques—and
show you how they resulted in media coverage galore. Craft perfect
soundbites and be quoted by the national media on a daily basis.
Fern has been quoted in publications ranging from The New York
Times to The National Enquirer. Learn how she does
it—and how she's training others to do it—including all
the secrets of how you can do it quickly and easily. This is the
guts of the Expertizing™ Kit. Includes dozens of examples so
that you can begin crafting your own soundbites immediately. (Listen
to it yourself, and then share it with your staff.)
- The Complete 12-Month Expertizing™ Planner,
with step-by-step guidance. This planner gives you the guidance you
need to implement all Fern's suggestions and map out your own Expertizing™ plan.
- Expertizing™: Position Yourself
as a Name Brand, our 200-page guide to Expertizing™,
organized for you in a convenient three-ring binder. This product
isn’t available in bookstores, though it’s already
generated a lot of buzz. Right now it's available only as part
of our Expertizing™ Toolkit.
“Fern Reiss’s Expertizing™:
Position Yourself as a Name Brand is THE guide to branding yourself
to the media as an expert. Every business needs this book.”
— Peter Montoya, author, The Brand Called You
Here are some of the things that Expertizing™: Positioning
Yourself as a Name Brand will teach you to do:
- Publish a book. Whether or not you
can sell the book, the book will sell you. These days, having a book
is the baseline—it’s so much easier to be quoted by the
press if you’ve published a book. And whether or not you’re
a writer, you can write and publish a book. Fern gives you all the
tips—you'll see how quickly you can go from idea to beautifully
published book. (Don’t worry, all the non-writers are intimidated
by this step—until they see how easy we make it. Really, if
you have an area of expertise then you can publish a book. We’ll
hold your hand every step of the way.)
- Syndicate a column in newspapers across
the country and online. Not only will this earn you a great deal
of free publicity, it can also be lucrative. Learn how to write and
syndicate your own column—and position yourself as your field’s
expert. This is one of the fastest ways to get your name out there.
Fern gives you all the details.
- Create a website and national association.
This is a great way to attract steady media attention. You may already
have the website. But we’ll tell you how to create the national
association that goes with it—and that’s the part that
will attract the media like a magnet.
- Write a killer press release. If you’ve
ever made yourself crazy trying to craft a press release, read this
first, and never experience press release anxiety again.
- Get on the talk show circuit. Learn
how to book yourself on national radio and television shows—and
then use them to create business opportunities.
- Look like an expert. If you’re
going to position yourself as an expert, learn to look like one.
And we don’t mean your wardrobe.
- Be in demand as a national speaker. Find
out how to book yourself at venues across the country—and how
to use these speaking opportunities to generate demand and sales
for your business. (Fern is now getting thousands of dollars every
time she speaks, and she’ll share all her secrets of how to
- Map out your personal Expertizing™ plan. Create
a custom-made Expertizing™ plan for yourself—and follow
it to Expert status.
Not only that, the Expertizing™ Kit also includes information
- Expertizing™ yourself quickly
- How to expertize from scratch
- Twenty 5-minute shortcuts to becoming a nationally-known executive
- Expertizing™ for the doctor, lawyer, consultant, academic
- Expertizing™ Your CEO: How staffers can position the company’s
CEO as an expert
- Expertizing™ for the working mom. The unique opportunities
to expertize through work/life columns
- Expertizing™ if you’re downsized
- Expertizing™ in an overcrowded arena
To find out more about The Expertizing™ Toolkit and what Expertizing™ can
do for you and your business, e-mail us at Info@Expertizing.com,
or call us toll-free at (800)408-6226.
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